Back to 1964 January 25th, Bill Bowerman, a coach in track-and-fields in University of Oregon, together with its schoolmate, Philip Knight, co-founded a company named Blue Ribbon Sports, mainly provided sportswear and equipments in United States, and officially changed its name to Nike on May 30th, 1979, which represents The Greek goddess of victory, started knitting its own miracle of sports. Nike, in western culture, is a pretty lucky word, easy to read as well as memorize it. Nike symbolizes the wing feather of Greek goddess of Victory, it represents the speed, innerving and gentle also. The logo of Nike is a small crotchet, simple but powerful, fast as lighting, it completely reveals the speed and power of sports.
Lebron James Shoes is one of the top leading suppliers of sports shoes and clothes, and a major manufacturer of sports equipment, Nike promotes its products by its own brand like Nike, as well as Nike Golf, Nike Pro, Nike Air Jordan, James, Nike Shox, Nike Air-max, Nike Skateboarding, and its subsidiaries like Cole Haan, Hurley International, Umbro and Converse etc. Nike Sponsors many famous athletes and sports team all over the world, with the highly recognized slogan of “just do it” and the Swoosh Logo.
“As long as you have a body, you are an athlete. And as long as the world athletes, Nike company will continuously developing strong”, as the saying of Bill Bowerman, Nike becomes one of the largest sports brand in the world, and clearly, the expression still counts by now.
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