The Brand Story of UGG

The Brand Story of UGG

Why is it called UGG boots snow boots? What does UGG mean? UGG started to be popular in the circle of surfers at the beginning, due to the warm proof and comfort of sheepskin, UGG boots gradually began to be accepted by the public, and become a winter essential supplies, as sheepskin boots is commonly used in the area of North America where is very cold and usually snow in winter, the initially warm keeping function after surfing is gradually forgotten by the public. UGG men’s boots UGG brand name has become the synonym of UGG.

When it comes to talk about the history of UGG boots, the time can date back to 30s of last century. Australian farmers felt the feet cold after work, especially in the winter, thus, they began to wear a kind of boots made of sheepskin to keep the temperature of the feet, which is the rudiment UGG sheepskin boots, at that time, Aussies called these boots UGGs. Afterwards, UGG boots were adopted by Australian royal air force, because of the limited stopping property of aircraft, to keep feet warm became the most troublesome issue when flying at high altitude, therefore, the sheepskin boots became an essential supplies for pilots who need to carry the mission on the high altitude, from then on, sheepskin boots had a more name of fugg-UGG or flying-UGG.

The initial name of UGG sandals means ugly boots. Later, Australians nickname it as UGG, which refers to the boots body mixture of sheepskin and fur. until the year of 1994, the trademark of UGG Australia was registered by an American, and manufacturers slowly turned into China from Australia. Afterwards, the U.S. UGG began to register trademark in a hurry in all over the world, but failed in registering UGG trademark in Australia for the grounds that UGG kids’ snow boots was Australian brand from the past. As a result, in Australia, UGG brand can be used by local shoes manufactures. So far famous sheepskin boots brand is Yellow Earth, which purchased by a Chinese afterwards, and it started to establish factory in mainland China, simultaneously processed for American UGG. American UGG Australia is the most successful UGG brand seen from the popularity angle. However, in recent years, Yellow Earth UGG become more and more popular and can compete to American UGG brand. The more valuable thing is Yellow Earth has a much cheaper price when comparing with American UGG.